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Posts Tagged ‘Marketing’

With mobile devices we can do all kinds of things—check our flight schedule, transfer money from one account to another, pay our credit card bill, make a hotel reservation, check our investment portfolio, take and send a picture, watch a video, check the score of the baseball game, check the weather in Topeka. With the new 3G devices we can do even more, faster.

The mobile marketplace is significant. There are over 1.8 billion people out there with a mobile device capable of voice, text, image, and Internet communication. This number is increasing at a rapid pace as less-developed countries like China and India are going straight to wireless for their phones. We are seeing swift and wide acceptance with over 350 billion text messages exchanged over the world’s mobile networks each month. The Yankee Group tells us that over 15 percent of these messages are classified as commercial or marketing messages, telling me that there are 52.5 billion marketing messages currently being exchanged monthly.

Mobile marketing is a marketer’s dream. It allows direct, personal communication in real time with the opportunity for immediate, direct response. There are a number of mobile marketing opportunities—instant messaging, location-based services, profile-specific advertising, subscribed content, SMS (short messaging service), MMS (multimedia messaging service), and mobile blogging.

Podcasting is a relatively recent addition to Internet marketing. What is podcasting? The term is a combination of two terms “broadcasting” and “iPod” the latter referring to Apple’s portable digital audio player, although any MP3 player can play the content.

Podcasting is basically a method of publishing audio content via the Internet, allowing users to subscribe to a feed of new files usually MP3s. Podcasting became very popular in late 2004. You can browse the Internet to find podcasts that are of interest . you can sample and subscribe to those that you’re interested in and then sync them to your MP3 player to be able to listen to them anywhere, anytime. Once you subscribe to a podcast, your device will automatically check for updates and download new programs to your computer. When you sync your device, all your podcasts are delivered to that device.

Now you can listen to your favorite talk show while jogging. You can listen to the 6 a.m. news at 10:27. You can listen to Susan Sweeney’s Internet Marketing training programs while sitting by the pool. You can listen to movie reviews while standing in line at the theatre.

Blogs tend to focus on a niche, and every niche is covered. There are  blogs related to the music industry, cheat sheets for online games, children’s products, travel in Russia, and everything in between. Business-to-business blogs are one of the fastest-growing segments. There may be blogs out there talking about your business, your products, your customer service, or your share value. Your employees may have blogs providing the world with an inside view of the company.

Blogs are informal great for relationship building. Blogs are easy to m aintain. Blogs are informative. The blog can be maintained by you yourself, or you can allow your Web site visitors to participate. This can be a great feature as long as your customers are going to post positive comments. They are usually updated daily; this may be a problem if you don’t have THAT much news. On the other hand, if you don’t have much Web site traffic, why do this? As with everything related to Internet marketing, always go back to review your objectives, your target markets, and your products and services to determine if this is an appropriate Internet marketing technique  for you and your business.

Many companies are starting to take blogging as a serious form of marketing and information distribution. They know that potential customers are  and the Internet looking for the latest information on their types of products or services. They are looking for recommendations. They are looking for the best deal. They are looking for the latest.