Posts Tagged ‘device’
December 5th, 2009 | 
Author: Technology is being developed to be able to identify the specific geographic location, within 5 to 10 yards, of the telephone. This allows the opportunity to send highly targeted location-based advertising to the device. This opens up a whole new range of opportunities for marketers. We’ve been hearing for years about the scenario where you will be walking by Starbucks when your cell phone will vibrate. When you review your mobile device screen, you see that there’s a two-for-one special for Starbucks that has been sent to you.
Another technology we understand is coming is the bar code reader attachment for the telephone. Every item for sale in the world has a bar code. You’ll be able to scan an item and, using your mobile device, go to the Internet to find where the best deal is on that particular item within whatever
radius you define.
Location-based services will change the way we do lots of things. In speaking about this at conferences, I jokingly recommend that if the boss has provided
you with a cell phone or mobile device and you’re going golfing on Friday afternoon, leave the boss’s device at the office and set it to call forward to your own device. If you’re looking for brownie points, leave it there for the weekend.
Posted in 
Tags: 
